Tested and experienced in managing and responding to some of North America’s most significant corporate emergency response and corporate reputation events, we are more than ready. Knowing how real situations unfold, how reputations are impacted and how important it is to have the people and response tools in place, we're ready to help you respond quickly.
The truth is the best managed emergency for reputation management events are the result of planning, practice and preparation – long before they take place. With the proper tools, templates, training programs and constant testing of the key communications and public facing people, your chance for success goes up. A lot. And when it comes to being ready to protect your reputation, defend your organization from coordinated activist or competitor attacks or provide support to litigation teams fighting on your behalf, we’ve been through some of the toughest fights.
We know the best practices and the stakes; when we partner with you, we’re not afraid of the fight.
Our team will meet with you to develop a clear understanding of your organization, and the range of reputation and risk threats you may face. We'll also look at your emergency response and communications preparedness training and protocols. After a comprehensive discussion we'll utilize tools and technologies to help get the full picture for you.
This won't be a cut-and-paste exercise. Your situation is unique; your reputation + risk protection needs are too. After completing a proper assessment, you'll receive a detailed set of recommendations on how to mitigate your key exposures, and how to monitor the ones that are lower risk. This will include training gaps, timelines, materials and tools required to support you going forward.
Our team will set up a series of reputation + risk protection monitoring tools and technologies to see how implementation rolls out. We'll have ongoing discussions with you and your organization to ensure that the strategies are effective, that people understand their roles and the importance of putting these new practices or communications activities in place.
At different intervals we'll discuss the effectiveness of the new reputation + risk protection measures, and determine just how useful they have been in reducing your high priority risks. And then we'll continue to monitor for you so we can see how any gaps are being closed so your reputation and emergency communication risks are minimized.
The key in implementing change is to ensure that the emergency response practices become part of an organization's culture or behaviours. Managing reputation or emergency communications risks isn't part of a program that someone else administers; everyone in an organization has a role and we'll help you test, train and improve to ensure that potential threats are minimized.
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